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Home · 2013

I Protagonisti

Comunicazione Italiana conta su un network di oltre 1200 speaker, provenienti dal mondo accademico, dell’impresa, delle istituzioni e dell’informazione.

Conosci i protagonisti del Forum delle Risose Umane
Conosci i protagonisti del Forum della Comunicazione Digitale
Conosci i protagonisti del Forum Public Affairs
Conosci i protagonisti del Design
Conosci i protagonisti della Sostenibilità


Partner

Comunicazione Italiana è una profit company indipendente che si fonda sul contributo economico dei partner (imprese ed istituzioni) che condividono l’obiettivo di promuovere la cultura del Design, della Sostenibilità, dello sviluppo delle risorse umane e dell’innovazione digitale.

In particolare le aziende e le istituzioni partner puntano sulle opportunità offerte dall’ecosistema di Comunicazione Italiana per consolidare la reputation del management e dell’organizzazione, formare i propri collaboratori, entrare in relazione con gli opinion leader, creare nuove opportunità.

Diventare Partner al Forum della Comunicazione significa giocare un ruolo da protagonista con interventi, stand, workshop e presentazioni, a seconda della formula che meglio si addice al proprio business.

Scrivi a marketing@comunicazioneitaliana.it per avere maggiori informazioni.

Clicca qui per scoprire quali aziende e istituzioni hanno già scelto di partecipare da protagonisti agli eventi B2B di Comunicazione Italiana, facendo leva sul sistema “cross-mediale” per aumentare visibilità, brand reputation e aprirsi a nuove opportunità di business.


Programma

2013 COMMUNICATION FORUM - INTERNATIONAL EDITION
AGENDA UNDER DEVELOPMENT

The topics of the Forum will be enriched and discussed with our partners and key players and will be fostered by the philosophy of crowdsourcing with the business community.
To propose a theme or a speaker to the Forum, please contact: fabrizio.cataldi@comunicazioneitaliana.it



Draft Program - COMMUNICATION Forum 10 th April 2013


TAGS
Agenda Digitale Social Media Apps & Mobile E-commerce Smart City Web Marketing E-government Digital Market Tourism Proximity Marketing Social Recruiting & Employer Branding Direct Marketing Internet of Things Copyright & Web Media Company SEM & SEO Misurare la Comunicazione Mobile Commerce Startup Business Social TV Citizen & Smartphone Journalism Cloud Computing e PA Open Data



Draft Program - Comunication Forum - 10 th April 2013

Sala Parterre

MAIN SESSIONS

Participation is free of charge upon prior online registration.
Business Matching meetings are scheduled in 4 private meeting rooms at Palazzo Mezzanotte (from 14:30 to 18:00 hrs)

- 8:30

Registration


- 9:00

Welcome address:

Introduction:
Fabrizio Cataldi, Founder Comunicazione Italiana

Provincia di Milano


- 9:15-9.30

Keynote Speech:

An Evolutionary Digital World: Omnivors, Social Video and Showrooming

Fabrizio Angelini, CEO Sensemakers (reseller comScore Italy)


- 9:30-9.45

Keynote Speech:

Collaborate to innovate in the weEconomy

Logotel


- 9:45-10.00

Keynote Speech

From brand communication to brand engagement

Marco Ehmer, Marketing Director BMW

- 10.00-10:15

Keynote Speech:

In progress

- 10:15-11.15

World Communication Main Session

Social engagement from global to local and the other way around: what strategy to create portable and fluid content?

Moderator:
Giovanni Iozzia, Journalist

Speakers:
Marco Ehmer, Marketing Director BMW
Pietro Gaffuri, CEO Rai Net e Director Rai Nuovi Media
Carlotta Ventura, Group Senior Vice President, Domestic Media Telecom Italia
Emanuele Invernizzi, Full Professor of Communication Economy and Technique IULM
Renato Vichi, Head of Media Relations Italy and Executive Communications UniCredit


- 11:15-11:30

Break


- 11:30-12:30

Communication Forum Main Session

Talks by the Communication Leader:
Re-aunching investments into the communication sector to step out of the crisis: figures, values and patterns to follow.

Moderator:
Salvatore Sagone, President and News and Content Director ADC Group

Presentation of the survey results:
Roberto Baldassari, Vice President Istituto Piepoli

Speakers:
Marcella Bergamini, Group Media Director and Buyer Danone
Massimo Costa, President Assocomunicazione
Alberto Federici
, Corporate Identity Director Unipol
Massimiliano Montefusco, Marketing and Communication Director RDS-Radio Dimensione Suono
Matteo Sgarbossa, Country Manager Italy, Belgium and Luxemburg Mango
Luca Strigiotti, Managing Director CBS Outdoor
Paolo Torchetti, Founder Brand Portal and President Flumen Communications Companies


- 12:30-13:30

Communication Forum Main Session

Talks by the Communication Leader:

Communication challenges for companies, public administration and institutions.

Moderator:
Jader Giraldi, Founder Civicadvisor.it

Speakers:
Dario Bolis, Communication and External Relation Director Fondazione Cariplo
Sergio Tonfi, Corporate Communication Manager Philips
Valentina Nicolucci, Head of Public Affairs Iveco
Luigi Di Gregorio, Director of Communication dept. - Protection of Citizen Rights Municipality of Rome
Gianluca Spitella, Communication Director Federutility
Alessandro Papini, Communication Director Provincia di Milano


- 13:30-14:30

Break


- 14:30-15:30

Communication Forum Main Session

Corporate social engagement: promoting innovation through the communication culture

Moderator:
Daniele Bologna, President and Editorial Director, Ediforum

Speakers:
Andrea Campelli, Responsabile Comunicazione Conad
Silvio De Girolamo, Group Chief Internal & CSR Officer Autogrill
Stefania Lallai, CSR Director TNT
Erica Nagel, Head Corporate Communication Aon
Marco Piazza
, External Relations Director, Fondazione Telethon


- 15:30-15:40

Break


- 15:45-16:00

Keynote speech 1


- 16:00-16:15

Keynote speech 2


- 16:15-17:15

World Communication Main Session

Publishers, Journalists, Institutions, Communicators, Influencer: Redefine roles and rules to rebuild an effective trust.

Moderator:
Giovanni Iozzia, Economic journalist

Speakers:
Maurizio Masciopinto, External Relations Director, Polizia di Stato - Ministry of Interior
Alberto Puliafito, Director, Blogo.it
Patrizia Rutigliano, Presidente Ferpi
Edelman
Vito Sinopoli, Editorial Director, Duesse

Workshop

WORKSHOP PARTNER (BLUE HALL)

Participation is free of charge upon prior online registration.
Business Matching meetings are scheduled in 4 private meeting rooms at Palazzo Mezzanotte (from 14:30 to 18:00 hrs)

- 11:30-12:30


Workshop in collaboration with Getty Images

Discover the visual power of you brand

Speaker:
Paul Foster, Senior Director Creative Content, Getty Images

To attendee click here


- 12:30-13:30


Workshop in collaboration with Studio Ega

Opportunity and strategies of developing international congress tourism in Italy.

Moderator:

Gabriele Capolino, Associated Director and Editor Milano Finanza, President European Business Press (EBP)

Speakers:
Renzo Iorio, President Federturismo
Giampaolo Letta, President of Comitato Industria Creativa, Culture and Turism - Unindustria-Confindustria, CEO Medusa Film
Andrea Rea, Marketing Associated Professor University of Rome La Sapienza, Marketing Professor SDA Bocconi, President Mostra d’Oltremare Napoli
Daniela Carosio, Head of Communication Ferrovie dello Stato
Emma Aru, President Studio Ega, Member Consiglio Direttivo PMI Unindustria and Member Techcical Committee Special Project Expo 2015 Confindustria


- 13:30-14:30

Lunch Break


- 14:30-15:30


Workshop in collaboration with Keyline

Internationalize italian PMI: the case ‘Think New’

Moderator:
Pasquale Diaferia, Creative Chairman Special Team

Speakers :
Mariacristina Gribaudi, Amministratore Unico Keyline
Alessandro Alpago, Responsabile della comunicazione globale Keyline
Carlo Alpago, CEO Bianchi Shanghai (in collegamento dalla Cina)
Giulio Bianchi, CEO Bianchi USA (in collegamento dagli USA)
Massimo Künstler, Direttore Creativo Künstler


- 15:30-15:40

Break


- 15:40-16:40


Workshop in collaboration with Zeranta Edutainment

Social Leader

Speakers:
Jader Giraldi, CEO Zeranta Edutainment
Carlo Infante, Managing Director UrbanExperience


Best Practices Session

WORKSHOP PARTNER (YELLOW HALL)

Participation is free of charge upon prior online registration.
Business Matching meetings are scheduled in 4 private meeting rooms at Palazzo Mezzanotte (from 14:30 to 18:00 hrs)

-11:30-12:30

Partner Workshop 1


- 12:30-13:30

Partner Workshop 2


- 13:30-14:30

Lunch Break


- 14:30-14:45

Showcase Freedata
Valeria Severini, CEO Freedata


- 14:45-15:00

Showcase Agenzia Mediacom
Cinzia Pellegrino, Amministratore Agenzia Mediacom


- 15:00-15:15

Showcase Myndit

Personal & Corporate Branding.
Branding Innvovation: the New Era Web 4.0

Riccardo Proetto, CEO Myndit


- 15:15-15:30

Showcase Università di Trento

Neuromarketing: How to reduce risks and increase strategic effictiveness by a innovative scientific approach.

Giuliano Trenti, Ricercatore Università di Trento


- 15:15-15:30

Showcase Nexo
Marco Raspati, CEO Nexo


Draft Program - Digital Forum - 11 th April 2013

Sala Parterre

MAIN SESSIONS

Participation is free of charge upon prior online registration.
Business Matching meetings are scheduled in 4 private meeting rooms at Palazzo Mezzanotte (from 14:30 to 18:00 hrs)

- 8:30

Registrazione partecipanti


- 9:00

Keynote speech

WELCOME TO THE SMART DIGITAL ERA


- 9:15-9.30

Keynote Speech

Internet of things & web 3.0: the future is here.


- 9:30-9.45

Keynote Speech

Digital marketing tool to engage smart people.


- 9:45-10.45

Opening Talk show

Growing brands through social connections in a smart city contest.

Moderator:
Federico Luperi, Innovation & Nuovi Media Director/ Adnkronos Digital Communication (Adnkronos Group- Giuseppe Marra Communications)

Speakers:
Alessandro Colafranceschi, Global Head of Online & Mobile Banking UniCredit
Veronica Diquattro
, New Market Lead Spotify Italia
Luca Tammaccaro
, Country Manager Tom Tom Italia


- 10:45-11:00

Break


- 11:00-12:15

Digital Forum - Main Session

Talks by Digital Communication Leaders:
Internet advertising VS Digital PR: who is the king?

Moderator:
Daniele Chieffi, Journalist, Professor Almed, Milan Catholic University

Speakers:
Denise Cumella, Country Manager Lush
Luca Gurrieri, Director of Online Advertising A.Manzoni&C
Daniele Mancini, CEO Casa.it
Lorenzo Montagna
, CEO and Commercial Director, Yahoo! Italia

- 12:15-13:30

Talks by Digital Innovation Leaders:
Content management and social media: the new marketing challenge in the digital convergence era.

Moderator:
Giampaolo Rossi, Expert of New Media & Content Management and President of Greater Fool Media

Speakers:
Barbara Ghirimoldi, Head of Marketing & Communications Marsh
Barbara Montepilli, Head of PosteMobile Marketing Communication, Poste Italiane Group

- 13:30-14:30

Break


- 14:30-15:30

Talk show

Social collaboration: how to make your job smart and be competitive

Moderator:
Jader Giraldi, CEO Zeranta Edutainment

Speakers:
Paolo Iacci, National Vice President of Aidp and Presidente of BCC Credito al consumo Bank
Carlo Infante, Managing Director UrbanExperience
Fabrizio Tripodi, HR Director Neomobile
Nicola Rossi, CEO Monster Italia

- 15:30-15:40

Break


- 15:45-16:00

World Communication Plenary Session

Keynote speech


- 16:00-17:00

Closing Plenary Session

E-COMMERCE E MOBILE MARKETING TO DEVELOP GLOBAL RETAILING.

Moderator:
Federico Luperi, Innovation & Nuovi Media Director / Adnkronos Digital Communication (Adnkronos Group - Giuseppe Marra Communications)

Spekaers:
Alberto Acito, Managing Director, South East Europe, Blackberry
Nicola Lanzetta, Senior Vice President Enel
Giuliomario Limongelli, International Vice President South Europe Groupon
Vlad Mihalca, Head of VAS PosteMobile (Poste Italiane Group)
Giuseppe Tamola, Country Manager Zalando Italy

Workshop

WORKSHOP PARTNER (BLUE HALL)

Participation is free of charge upon prior online registration.
Business Matching meetings are scheduled in 4 private meeting rooms at Palazzo Mezzanotte (from 14:30 to 18:00 hrs)

- 11:30-12:30


Workshop in collaboration with BlogMeter

Social TV: italian case histories and future perspectives

Moderator:
Andrea Materia
, Ceo Greater Fool Media

Speakers:
Vincenzo Cosenza, Social Media Strategist BlogMeter
Carlotta Marocchi, Marketing Manager RAI
Aida Arjomand, Head of Digital Content & Social Media Management

To attendee click here


- 12:30-13:30

Enjoy the experience: Quali strategie di engagement nel settore turistico?

Speakers:
Dario Cardile, Chief Innovation Marketing, Bravofly
Andrea Cortese, International Marketing Communication Director, Costa Crociere
Paolo Pezzoli, Amministratore Delegato, Yalla Yalla Spa

- 13:30-14:30

Lunch Break


- 14:30-15:30


Workshop in collaboration with Spotify & FIMI

The musical revolution in the digital era.
Communicate with music, what it is changing.

Speakers:
Veronica Diquattro, New Market Lead Spotify Italia
Enzo Mazza, President F.I.M.I
Mario Limongelli, Presidente PMI
Lino Prencipe, Director Digital & Business Development Sony Music Entartainment Italy


- 15:30-15:40

Break


- 15:40-16:40


Workshop in collaboration with Smartclip & LG

The Future of TV has begun

Speaker:
Shirlene Chandrapal, VP Connected TV and Mobile smartclip


Best Practices Session

WORKSHOP PARTNER (YELLOW HALL)

Participation is free of charge upon prior online registration.
Business Matching meetings are scheduled in 4 private meeting rooms at Palazzo Mezzanotte (from 14:30 to 18:00 hrs)

- 11:30-12:30


Workshop in collaboration with CBS Outdoor

Digital out of home: innovative best practice and opportunity to communicate and interact.



- 12:30-13:30

Partner Workshop 2


- 13:30-14:30

Lunch Break


- 14:30-15:00

Showcase Greater Fool Media:
From web to mainstream media: How the web star change marketing and communication.

Speaker:
Andrea Materia, Ceo Greater Fool Media


- 15:00-15:30

Showcase Special Team

The Circle of Brand: le Grandi Idee sono alle nostre spalle.’
30 minuti girando intorno ad interazione, complicità e circolarità. Le componenti principali della cultura della relazione, che nel digitale esprime il massimo delle sue potenzialità. Una serie di esempi internazionali che mostrano che, gira e rigira, nei percorsi virtuosi ci si ritrova sempre alla casella di partenza, pronti a ripartire. Ed a scoprire che le grandi idee sono alle nostre spalle.

Interviene:

Pasquale Diaferia, Creative Chairman Special Team & Special Team USA


- 15:30-16:30

-


Organizzato da:

Main Partner

 

Official Partner

 

Partner Istituzionali

 

Content Partner

 

Media Partner

 

Event Partner

 

Partner Accademici

 

Partner Associativi

 

Con il Patrocinio di

 

Research Partner

 

Speed Pitching Partner Unindustria

 

Partner